THE BECOMING A PROMOTER MODULE
LEARN HOW TO RUN &Â MONETISE LIVE WRESTLING SHOWS

What You’ll Learn in This Module..
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Video Lesson 1.Â
Introduction
 • Learn what it truly means to be a wrestling promoter.
 • Explore the risks, rewards, and mindset needed to succeed in this challenging role.
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Video Lesson 2.Â
Picking a Region and Audience
 • Discover how to identify the best target audience for your shows.
 • Learn why your audience and location go hand-in-hand and how to align them.
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Video Lesson 3.Â
The First Questions You Need to Ask Yourself
 • Answer key foundational questions to define your brand’s identity, goals, and approach.
 • Gain insight into balancing creative ambition with business practicality.
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Video Lesson 4.Â
Picking a Venue
 • Understand the factors that go into selecting the right venue for your event.
 • Learn how to evaluate venue size, costs, accessibility, and more.
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Video Lesson 5.Â
Live Event Production
 • Dive into the basics of setting up a wrestling show, including sound, lighting, and stage setup.
 • Discover tips for troubleshooting and ensuring everything runs smoothly on the big day.
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Video Lesson 6.Â
A Few Last Things
 • Explore the finishing touches that can elevate your show, such as merchandise sales, fan engagement, and post-event reviews.
 • Learn how to build lasting connections with your audience and staff.
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Video Lesson 6.Â
Deciding on Talent
 • Get tips on recruiting, booking, and managing a roster of wrestlers.
 • Learn how to balance star power with financial feasibility and match quality.
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Video Lesson 8.Â
Travel and Logistics
 • Learn to navigate the practical challenges of coordinating talent and equipment.
 • Explore strategies to minimize costs while maximizing efficiency.
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Video Lesson 9.Â
Fees and Calculating Value
 • Understand how to calculate ticket prices and manage event budgets.
 • Learn to evaluate your costs and ensure a profitable, sustainable operation.
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Additional Content for Becoming a Promoter
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In addition to the core video lessons, the Becoming a Promoter module includes the following exclusive additional content to enhance your learning experience:
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 Becoming a Promoter Quiz
 • Test your knowledge and understanding of the module content.
 • Reinforce key concepts with a fun and interactive format.
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Interview with Felix Kohlenberg
 • Gain insights from one of the most innovative minds in European wrestling promotion, the founder of Germany's wXw.
 • Learn about real-world experiences, challenges, and strategies for running a successful wrestling promotion.
